ALS Association Mid-America Chapter

Keith Worthington was born and raised in Wichita, Kan. After attending college at the University of Missouri, he married his high school sweetheart, Sue. Keith soon became a successful vice president of marketing with Woolf Brothers, an upscale, traditional Kansas City clothier.

In 1971, Worthington’s marketing acumen led him to design a campaign around the Kansas City Royals baseball team’s newest rookie, George Brett. The concept was to transform this beach boy into a Midwest preppie. As the campaign developed, Worthington and Brett became good friends. It was in 1971 that Worthington first noticed symptoms that would later be identified as ALS.